I like the taste and when chomped it spreads easily throughout my mouth. I wish the minty freshness would last a bit longer though. I think it works as well as other paste teeth cleaners. Regular toothpaste cleaners tend to make me cough-I think I'm slightly allergic to one of the common ingredients. I DO NOT have the same problem with CHOMP tooth cleaning tablets. I like that buying the refills reduces the environmental impact. I wish they were available in a store near me in Minnesota.